Congrats to these wonderful marketers for this great idea.
From Gawker, we find:
“Hipster heaven” Electric Garden & Theater — “a brand new all round social space combining bar, restaurant, theatre, gallery & club” — is hoping to set itself apart from the rest of Galway’s nightlife by promoting itself as being exactly the same.
A generic nightclub flyer for the Irish establishment pokes fun at the stereotypical discothèque that previously occupied its address by offering prospective patrons the “same DJs as always playing same old shit all night long.”
What are you waiting for? “Something misleading about free entry (it won’t be).”